Why is embroidery on clothes so rare these days?

Embroidery of personalized clothes

  Embroidery as a way of decorating fabrics has been known since antiquity, but it was in the Middle Ages that embroidery became an art. Exquisitely embroidered gowns and other items of clothing testified to the status of the person wearing them. Spectacular patterns emphasized the uniqueness of symbolic clothing - royal and liturgical. Embroidery workshops and guilds began to appear. The work of embroiderers resembled spectacular paintings with precision detailing. Over time, embroidery has become commonplace in both the upper and lower strata of society. Court ladies and townspeople embroidered daily. Embroidery of personalized clothes, as well as other useful fabrics.

Hand and machine embroidery

  The tradition of hand embroidery is disappearing today. Centuries ago, the partial mechanization of this process (pattern printing) contributed to the spread of embroidery. Currently, hand embroidery is being replaced by technological development. Embroidery machines create embroidery based on patterns developed in graphics programs. Machine embroidery is often intended for copying many times, for example, as elements of a school uniform. The use of machine embroidery saves time if we need a whole series of a certain product with the same pattern or if we want to quickly implement our own design, but we do not have embroidery skills. The machine method still requires creativity, which is invested in the preparation of the drawing pattern. However, projects made with an embroidery machine are often less complex than designs once made by hand. This is due to the fact that they usually perform primarily a utility function, such as labeling clothing or hotel staff items (towels, bathrobes, etc.).

Hand embroidery on clothes

  Hand embroidery on clothes is an art that takes time. Patience, perseverance and manual skills are important. Sometimes it takes years to master certain techniques and develop the appropriate accuracy. In the modern garment industry, attention is paid to the speed of production of subsequent collections, as well as reducing its costs. For this reason, in the popular "chain stores" you can rarely find quality embroidery on clothes. Intricate jewelry made of expensive materials appears relatively often in the collections of large fashion houses. Looking at the photos from the catwalks, you can indulge in exquisite ornaments with your own eyes.

  In our studio "Nova Hata design" we support the traditions of needlework, trying to spread them. We create unique hand embroidery, fulfilling the dreams of customers who want to stand out with a dress or emphasize the uniqueness of such an occasion as a wedding or baptism with it.